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How fan art can get yous paid
Creating fan art is a pop manner for artists to show their appreciation for a subject they honey. You only accept to glance at sites like DeviantArt or ArtStation to see plenty of inspiring tributes to pop culture icons. Reimagining famous characters is more than than just a good way to keep your artistic skills sharp, though. It can also requite your portfolio the leg up it needs to grab attention in your chosen industry.
One of the primary benefits of your fan art existence noticed by a studio or another big client, besides the reassuring confirmation that what you're creating is worth your time, is the prospect of being paid a handsome sum for your work.
This also flies in the face of the thought that fan art is somehow of less value than other genres – those hours hauled upwards in your studio working on Game of Thrones portraits won't be seen every bit such a waste when the show'southward producers commission yous to create art for the premiere of the side by side series.
Here nosotros talk to some artists who have forged careers from their fan art, and pick upward some tips for how to draw art that will pull in commissions.
Main illustration: Fellipe Martins
Netflix commissions
Bannon Rudis found Netflix knocking on his door to create promotional art for the second serial of Stranger Things after some fan art he posted on Twitter was shared by David Harbour, who plays police chief Jim Hopper in the show.
"It kinda snowballed from that point and popped up on a bunch of different sites," says Rudis. "Netflix's advertising partners got hold of me via Twitter nearly a year afterwards." Rudis was one of eight artists picked to stand for an episode from the original series every bit part of an Instagram marketing campaign. He was lucky enough to be landed with episode half-dozen: The Monster.
"I decided to make 8-bit animation shorts for them that looked similar a potential existent Stranger Things game, since all the characters and backgrounds were fabricated similar actual game avails," explains Rudis. "At that place were 3 shorts in total and a couple of title cards."
Comic volume covers
While Rudis had to wait a while for Netflix to get in affect, Fellipe Martins had a much quicker turnaround when he posted his tribute to Take chances Time's Marceline on Tumblr. "Ane mean solar day later after I posted information technology, [the prove's creator] Pendleton Ward shared it on his Cartoon Tumblr."
Martins is no stranger to his fan fine art doing the rounds. His starting time piece of digital painting back in college was a piece of Super Mario fan art that ended up existence featured on the likes of Kotaku. "The fan art piled up with Links and Megamans, until I got my outset chore every bit a concept artist in 2007."
Jumping on the success of his Marceline illustration, Martins quickly got in contact with the editors from Blast! Studios, who are responsible for all the Cartoon Network licensed comics, including Take a chance Time.
"They saw the fan fine art, saw my portfolio at the fourth dimension and I was offered to illustrate a few Adventure Time comic book covers, and so Regular Testify covers, then Steven Universe covers," says Martins. "Eventually I illustrated my own Amazing Globe of Gumball comic book story. I believe I have a Bee & Puppycat script laying around here somewhere, also."
Disney posters
One of the most exciting parts nearly putting fan art out there is watching information technology grow and attract an audience. This happened to Claire Hummel when she started posting her historical Disney princess serial online dorsum in early on 2011.
"I posted Belle in a 1770s version of her gold ball gown to all the usual venues (DeviantArt and Tumblr were probably my biggest communities at the time), and it immediately took off in a manner I hadn't seen earlier," she explains. "Equally a consequence I expanded it into a serial, and by the end of 2011 I had churned out near ten princess in their respective historical periods."
Then in May of 2012, Hummel got an e-mail from Irrational Games studio out of the bluish, request if she'd exist interested in doing graphic symbol designs for BioShock Infinite. "They cited the historical princesses when we initially talked over the phone, saying that they specifically wanted to bring a more historical eye to the characters," says Hummel.
"I was a huge fan of the original BioShock, my boss at Xbox at the time gave me the go ahead to have on the freelance, so I said yeah!"
There might accept been a clear path between Hummel's princess series and landing work on BioShock Infinite, merely for Dan Mumford information technology hasn't been quite then clear cut. Instead, it was exhibiting his fine art in various group gallery shows that led to new projects and calls from clients who saw the piece of work.
His trajectory has never quite been a directly line, and he's become used to waiting months between projects – but his technique did win big eventually. "My work with Gallery1988 led to me creating four posters for Disney and the release of Star Wars VII: The Strength Awakens," he recalls.
"This has been the case with quite a few projects. Getting involved with big grouping shows at the more prominent pop culture galleries is a peachy manner to get your piece of work noticed. A lot of people are paying attention to those lineups and the work that gets created."
Back up fan art with substance
While fan art can exist a useful hook to grab people's attention, Hummel is groovy to point out that what actually makes artists stand out from the crowd is having their ain distinctive creative flair. "I recollect it's pretty rare that employers are looking for people to draw what they already have," she reasons.
"Fan art is a hook that tin can get the attention of employers, yes, but you still have to have a lot of substance to back it upwardly," she adds. "Part of that can be the content in the pieces themselves – in my case with the princesses and Irrational, that was appealing costume blueprint and extensive research into historical fashion – merely I still had a portfolio and resume beyond that serial to back up my case."
Martins agrees that while his Marceline fan art gave his freelance career the sparkle that it needed to lift off, without a strong portfolio to back it upwardly, the fine art would just be a viral image.
"You demand a stiff portfolio – and that's it," he says. "Fan art drives the attention of a broader audience, which means that creators might see it too. When luck knocks on your door – and it will – brand sure yous are ready. Yous can only be sure with a strong portfolio to brand that first contact. You also need to practise to keep up with the demands. If you are serious about it, be set."
If yous want to become noticed, honestly, exercise what is popular
Bannon Rudis
So, if you've got a killer portfolio that merely needs to get seen, a juicy piece of fan fine art, shared smartly, can concenter a lot of eyeballs. But how do artists set their fan art apart from the racket on social media?
"If you lot want to get noticed, honestly, do what is popular," says Rudis. "Look upward popular hashtags to see if anything in that top ten that'south trending is something you love. If so, hop on that train and get to cartoon."
Drawing for the likes and retweets is all well and good, but Hummel warns confronting artists trying to make their break by sharing fan fine art via social media specifically. "A watched pot never boils and all that – and so a watched fan art tweet never gets retweets, I approximate.
"I do, nonetheless, think that challenging yourself with how you approach fan fine art is a smashing manner to brand the procedure more satisfying, and to make the resulting fine art more unique and compelling. Information technology'south a win/win!"
Draw what excites you lot
Mumford falls somewhere betwixt Rudis and Hummel. "There are many peachy ways to get your artwork out there, simply creating fan artwork for something popular is certainly going to become the attention of people, and if that leads to people seeing more personal work then that'due south fantastic," he says.
"At the end of the 24-hour interval, creating good artwork and putting it out there volition go yous noticed."
Information technology seems that the reputation of fan art has improved over recent years, with studios keeping their eyes peeled for interpretations with a fresh twist. Martins puts this down to brands such as Blizzard wanting to develop stiff communities around their products.
"They encourage fan artists and cosplayers to participate, even hiring them from time to time," he explains. "In any case, a good art slice is always a good fine art piece, be it original or fan fine art.
"From a personal signal of view, practise what your heart desires," he adds. "In that location should be no barriers to what you desire to create."
This article was originally published in 2017.
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Source: https://www.creativebloq.com/features/how-fan-art-can-get-you-paid
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